Property Management

We know that it can be a difficult decision when it comes to choosing a property manager for your vacation investment home. Because we understand that, our Bluewater Property Management team strives to help you every step of the way with nearly thirty years of experience in property management on the Crystal Coast.

In 1993, Bluewater Property Management began as a vacation rental company, managing just seven beach rentals. We’ve grown from that tiny handful to our current group of over 1,000 vacation and annual rentals. Our consistent success and dedication to excellence come together to make us the premier vacation rental company on the Crystal Coast. Our growth and expansion is a true testament to our exceptional customer service and remarkable staff. We are fully committed to continuously improving ourselves and exceeding our customers’ expectations.

Here are a few of the ways that Bluewater Property Management achieves our goals:

• Maximizing your rental income by booking as many nights in your home each year. We commit to this by working vigorously and generating bookings every hour of every day.
• Developing a profitable rental rate structure for your home each year.
• Bluewater’s Property Management team collaborates with our in-house marketing department to feature your home on our website through a detailed property description, exquisite property photographs, highlighting your property on an aerial map, and showcasing a complete floor plan of your home.
• Providing our expertise and knowledge on how to enhance your home to reach its maximum profit.
• Keeping you up to date with important information, what to expect during the different rental seasons, policy changes, and addressing any questions you may have. We offer each homeowner a personalized OwnerWeb account which allows them to access important information such as their rental calendar, guest surveys, maintenance work order requests, and owner statements along with many other important features to keep you in the loop on everything happening with your home.

Boosting occupancy and increasing revenue

In conjunction with our innovative marketing strategy, highly trained reservation agents, and impeccable website – we are boosting occupancy and increasing revenue for you! We review your rate structure each year and make recommendations based on current travel trends and market conditions. At our weekly Reservations and Marketing Meet-ups, we track reservation patterns and forecast booking trends. As a result, we set strategic plans to maximize bookings and most importantly, increase rental revenue for each of our owners.

24/7 over the phone and online reservations

Within our goal of maximizing your rental income, we have expanded reservation hours with a 24/7 reservation call center. In addition to our call center, we highly utilize and excel in our enhanced lead management software that tracks phone and email leads to ensure a reservation. Our highly trained vacation specialists provide assistance for guests through each step of the booking process. The agents’ expertise offers detailed insights about your home, activities in the area, local knowledge, and making the guest feel like a part of our Bluewater family. We strive to make each and every vacationer a Bluewater guest for life.

In collaboration with our marketing department, we develop creative ideas in order to fill last-minute vacancies. During the off-season, we offer a monthly rental program for guests that are looking for a longer stay to obtain additional revenue in the shoulder months. Above all, our property managers are on duty every day providing support to answer any questions, make suggestions, or address concerns you may have.

Check out our Vacation Specialist and Reservations Team!

Weekly Reservations + Marketing Meetings 

Our in-house Marketing team meets weekly with our in-house Reservations team so that we stay well informed on the calling trends, what guests are asking for, what properties are they shopping for, and what particular questions they have about your property. From those weekly meetings, our Marketing team cultivates very specific marketing campaigns, targeting your shopping guests to convert them into your booked guests. Some of these strategic marketing efforts are distributed within hours of our afternoon meetings! You can not find that collaboration with a big-name OTA.

Weekly Property Management + Marketing Meetings 

In addition to these weekly reservation meetings, our in-house Marketing team meets weekly with our Bluewater Property Management team on specific homeowners and their vacation rental property. We discuss which marketing is specifically working for a particular rental property, that has boosted their rentals and engage their repeat guests. From these meetings, our Property Management team is able to share first-hand communication from an individual homeowner and it translates into unique curated marketing, specific to that vacation home to meet the homeowner’s goals.

Check out our in-house Marketing team!