Property Management

Amanda Gray

Amanda Gray

Bluewater General Manager

Office: (252) 354-6103

Nikki LaRocca

Nikki LaRocca

Bluewater Property Manager
Emerald Isle Office

Office: (252) 354-8309

Rebecca Jones

Rebecca Jones

Bluewater Property Manager
Emerald Isle Office

Office: (252) 354-1424

Let Us Exceed Your Property Management Expectations

We know that it can be a difficult decision when it comes to choosing a property manager for your vacation investment home. Because we understand that, our Bluewater Property Management team strives to help you every step of the way with nearly thirty years of experience in property management on the Crystal Coast.

In 1993, Bluewater Property Management began as a vacation rental company, managing just seven beach rentals. We’ve grown from that tiny handful to our current group of over 1,000 vacation and annual rentals. Our consistent success and dedication to excellence come together to make us the premier vacation rental company on the Crystal Coast. Our growth and expansion is a true testament to our exceptional customer service and remarkable staff. We are fully committed to continuously improving ourselves and exceeding our customers’ expectations.

Your Property Goals Are Our Mission

Here are a few of the ways that Bluewater Property Management achieves our goals:

  • Maximizing your rental income by booking as many nights in your home each year. We commit to this by working vigorously and generating bookings every hour of every day.
  • Developing a profitable rental rate structure for your home each year.
  • Bluewater’s Property Management team collaborates with our in-house marketing department to feature your home on our website through a detailed property description, exquisite property photographs, highlighting your property on an aerial map, and showcasing a complete floor plan of your home.
  • Providing our expertise and knowledge on how to enhance your home to reach its maximum profit.
  • Keeping you up to date with important information, what to expect during the different rental seasons, policy changes, and addressing any questions you may have. We offer each homeowner a personalized OwnerWeb account which allows them to access important information such as their rental calendar, guest surveys, maintenance work order requests, and owner statements along with many other important features to keep you in the loop on everything happening with your home.

We Take Pride In Your Success

Boosting occupancy and increasing revenue

In conjunction with our innovative marketing strategy, highly trained reservation agents, and impeccable website – we are boosting occupancy and increasing revenue for you! We review your rate structure each year and make recommendations based on current travel trends and market conditions. At our weekly Reservations and Marketing Meet-ups, we track reservation patterns and forecast booking trends. As a result, we set strategic plans to maximize bookings and most importantly, increase rental revenue for each of our owners.

24/7 over the phone and online reservations

Within our goal of maximizing your rental income, we have expanded reservation hours with a 24/7 reservation call center. In addition to our call center, we highly utilize and excel in our enhanced lead management software that tracks phone and email leads to ensure a reservation. Our highly trained vacation specialists provide assistance for guests through each step of the booking process. The agents’ expertise offers detailed insights about your home, activities in the area, local knowledge, and making the guest feel like a part of our Bluewater family. We strive to make each and every vacationer a Bluewater guest for life.

In collaboration with our marketing department, we develop creative ideas in order to fill last-minute vacancies. During the off-season, we offer a monthly rental program for guests that are looking for a longer stay to obtain additional revenue in the shoulder months. Above all, our property managers are on duty every day providing support to answer any questions, make suggestions, or address concerns you may have.

Check out our Vacation Specialist and Reservations Team!

Collaborative Real-Time Marketing

Weekly Reservations + Marketing Meetings 

Our in-house Marketing team meets weekly with our in-house Reservations team so that we stay well informed on the calling trends, what guests are asking for, what properties are they shopping for, and what particular questions they have about your property. From those weekly meetings, our Marketing team cultivates very specific marketing campaigns, targeting your shopping guests to convert them into your booked guests. Some of these strategic marketing efforts are distributed within hours of our afternoon meetings! You can not find that collaboration with a big-name OTA.

Weekly Property Management + Marketing Meetings 

In addition to these weekly reservation meetings, our in-house Marketing team meets weekly with our Bluewater Property Management team on specific homeowners and their vacation rental property. We discuss which marketing is specifically working for a particular rental property, that has boosted their rentals and engage their repeat guests. From these meetings, our Property Management team is able to share first-hand communication from an individual homeowner and it translates into unique curated marketing, specific to that vacation home to meet the homeowner’s goals.

Check out our in-house Marketing team!

For a free, personalized vacation market analysis – contact our Bluewater Property Management team today!

  • Tell us a little about your home, and what we can help you accomplish.
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Here’s A Snapshot Of What Our Bluewater Property Management Team Has Achieved For Our Homeowners


additional booked reservations

over 2020 totals

$3.18 million

additional revenue in 2020 compared to 2019


of guests in 2020 would

rent with us again

We Offer Start-To-Finish Property Management Services – You Get The Total Package

Don’t Just Take Our Word For It

We want our owners to feel like family – because that’s how we would want to be treated. Here are what a few of our long-time owners have said about choosing to be part of the Bluewater Property Management family.


I have been working with Bluewater Realty since 2006 and will continue to do so moving forward!!!

-Eric G.

I am so excited we choose Bluewater Vacation Rentals and not the other Emerald Isle company. I’ve been so impressed with the promptness and professionalism I’ve received from Bluewater over the past 17 years. When we rented property from you and your competitor (Wee Blew Inn, Bel Mar East & Carolina Charm), it was Bluewater Vacation Rentals who we went back to time after time.

From the first day when we decided to choose a property management, it came down to two companies. The other company did not ask the right questions nor did they have the answers I asked. They weren’t informative on what it was I, the homeowner, needed to do to prepare my home for rental and to maximize my rental dollars. The entire Bluewater staff is AWESOME! Bluewater has been absolutely fantastic!! It’s the supporting STAFF that makes Bluewater Vacation Rentals the company to choose to manage your rental property. The staff is who makes the company great!

– Deborah George

My wife and I have owned a beach rental home in Emerald Isle, NC since 2015 and utilized Bluewater Vacation Rentals as the rental management company. Bluewater has been exceptional in terms of advertising and obtaining rental reservations for our home with the number of reservations and gross rental income increasing each year. Our home is a pet-friendly rental and Bluewater maintenance and housekeeping departments have done a superb job keeping the home in excellent condition for renters. Many of the renters have written reviews about the cleanliness and superb condition of the home.

-Arthur D.

We have been booking fall vacations on Emerald Isle for nearly 20 years. We’ve used several different rental companies but we always go back to Bluewater.

-Jeannette B.

Bluewater is friendly, professional and prompt. Ann Holloway handles our beach rental account and does an exemplary job in keeping clients notified and satisfied. This is our first year using BW and we are happy with this choice. Their property management performance and ability to make us feel like we have local support, gives us comfort in knowing our rental is in caring hands. Thank you, Bluewater!

-Maria S.

Wow!!!! I have received 4 new bookings in the past 2 weeks!!! Many thanks to you and your amazing team at Bluewater! You all take such great care of me AND my guests! I am extremely grateful for everything that you all do for me. It is a pleasure working with you all. I love that Bluewater treats me and my “little condo” just like you would treat the client with the “big ole mansion.” That’s just one of the many reasons Bluewater is so appreciated by me.

– Jean R., part of the Bluewater family since 2006

Our experience with Bluewater has been nothing but positive! Bluewater has better service, better advertising, better people, better maintenance, better standards and this makes for the BEST rentals. Extremely professional and constantly trying to improve, even though they are the best. No surprises. Can’t say enough.
– Greg and Diane B., part of the Bluewater family since 2010

I am very happy with Blue Water Property Management. You all do a great job of keeping the properties booked. You help make the properties profitable. You all have business sense.  Also, your Maintenance people do a great job. They are familiar with the properties and solve any problems the guests have. I am glad that I made the switch.
– Chet O., part of the Bluewater family since 2016

I’m very happy with how our experience has gone with Bluewater Rentals. We have been with them for a year and our rentals have all been great and exceeded expectations. They have paid attention to the details and insured all our rentals have been the best possible experience for each and every family. We have received 11 wonderful reviews on our Summer winds #338 Abbey by the Sea! We are now looking forward to the new year and already have a full month booked!

-Stephen L.

We LOVE the service that Bluewater has provided us thus far. FIRST, our Bluewater realtor, Carolyn Blackmon, was extremely knowledgeable, friendly, and detailed — from beginning to end — in helping us purchase our condo. We are now, also, with Bluewater for property management services. Nikki LaRoca has been overseeing our management services wonderfully and AJ/Atlantic Beach site is also very detailed and helpful with everything we need. I would HIGHLY recommend Bluewater!

-Jessamine M.

Bluewater has been managing Serendipity almost since their beginning when they were in a trailer (~25+years). I think that their rental management, construction projects and maintenance have been first class. Although their billing has sometimes been confusing I think that their rates have been fair and they have done a great job in resolving any customer problems which, for us, has resulted in a very high return rate.

-Bruce B.

Bluewater provides exceptional, prompt & peace of mind services as I live in California & leave all of the management details up to them. Their communication on rentals & maintenance is excellent. I have trusted Bluewater for years & will continue to.

-Catherine J.

Get To Know The Bluewater Property Management Team

One of our missions at Bluewater Vacation Rentals is to ensure that our homeowners feel like they are a part of our family. We understand that it can be difficult to step out and try something new – like renting your family’s vacation home to travelers. Our goal is to walk you through this process so that you understand each step and are excited to invite your first guests into your vacation home. Part of that initial process is getting to know you better, understanding your needs, your wishes, and your ultimate goals. We love getting to know our homeowners is one of the best parts of our jobs! So, here is our first step to getting to you know you better. Meet our Property Management team!


Amanda Gray

Hometown Newport, NC

Fun fact Growing up as a commercial fisherman’s daughter, I spent many of my summers as a child on a trawler or skiff helping my father work.

Year I began working in the Vacation Rental and Real Estate industry 2005

My favorite thing about the Crystal Coast Local Seafood – nothing better than fresh-caught seafood.


Nikki Larocca

Hometown Jacksonville, NC

Fun fact I have traveled twice from North Carolina to California in a motor home seeing all the wonderful state parks across the country.

Year I began working in the Vacation Rental and Real Estate industry 2011

My favorite thing about the Crystal Coast If anyone really knows me, you know I love the beach and summertime is my favorite time of the year! The people, the food, and the beauty of this island are unique and can’t be beaten!

Rebecca-Jones, Becca-Bluewater-Property-Management-Team

Rebecca “Becca” Jones

Hometown Pittsboro, NC

Fun fact I am the only left-handed person in my family.

Year I began working in the Vacation Rental and Real Estate industry 2019

My favorite thing about the Crystal Coast Is the beautiful sunsets!