MEET THE BLUEWATER MARKETING team
When you partner with the Bluewater Marketing team, you’re signing up for support not just from our marketing team but from several teams dedicated to utilizing highly converting outlets and strategies to obtain optimal exposure and drive conversions. In addition to a stunning listing on our website, curated by our in-house Marketing team, your property will be highlighted on platforms designed to extend your property’s exposure to everywhere guests are looking and booking. We are the local experts in our market with over 75 years of combined experience, and we look forward to continuing that success with you.
It’s an honor to share the beauty of our unique coast with potential guests and homeowners. We take pride in having our homeowners receive nothing but the best from our team. With exceptional marketing strategies, we work hard to turn first-time guests into loyal guests who return year after year.
MARKETING DATA ANALYST
FUN FACT: Back in 2020, as the world was shutting down, I was making life changes. I had hit my lowest point and highest weight of 370+ lbs. Through many ups and downs, successes and failures, I overcame the odds and lost over 140 lbs!
EXPERIENCE: I started in 2013 in our outstanding linen department as a seasonal linen associate. I learned and adapted, quickly becoming a floor supervisor, then an Office Manager. Now, I bring all that knowledge and my background in art, love for technology, and problem-solving skills to build our brand and help our wonderful guests create memories that last a lifetime.
FUN FACT: I am on a lifelong journey to travel the world and experience new cultures. Traveling inspires me to step out of my comfort zone, and try new things. It has also given me my most treasured memories, so I love it! The scenery, people, and food are what attract me to an area. I recently traveled to my favorite destination so far: San Juan, Puerto Rico. It is a place with a blend of different cultural influences. I enjoyed all of the vibrant colors in their architecture, friendly locals, and delicious cuisine. With that being said, I am new to the area, so I look forward to making more memories and experiencing all that the Crystal Coast has to offer.
EXPERIENCE: I am a Hospitality professional with a Bachelor of Science degree in Business Management from UNC Wilmington, accompanied by experience in Event Planning. I have assisted in planning, executing, and promoting events of all sizes. Marketing has been an important part of my career thus far, so I am excited to use my communication and creativity skills along with my love for the North Carolina coast to help showcase the Bluewater company and the local community.
FUN FACT: I enjoy photographing sunsets with my drone all year long. I also think it’s special to photograph unique homes. It’s so much fun to see the transformation and results of renovations over the years.
EXPERIENCE: I joined the Bluewater Marketing Team in 2004, taking photos of Vacation Rental properties.
Expert DIGITAL STRATEGIES FOR THE HOSPITALITY INDUSTRY
In addition to our in-house marketing team, we’ve stepped up our game in this increasingly competitive industry and partnered with an expert digital marketing team to help carry out locally curated initiatives and strategies. With fresh perspectives, insider industry insights, and teams with a hyper-focus on the outlets proven to maximize your property’s potential, our marketing teams are truly dedicated to your success every step of the way. Here’s a sample of what we’ve initiated to serve you better –
The average website converts less than 1% of visitors into email subscribers. With conversion optimization, we capture passive shoppers and convert them into bookings through automated drip email marketing campaigns.
PAID SEARCH MARKETING
60% of leisure travelers use Google’s search engine to book their trips. We use paid search to drive targeted travelers to our website, continuously increasing direct bookings for you and gaining maximum exposure across the globe.
On average, 72% of online shopping carts are abandoned. We’re not leaving bookings up to chance. Instead, we’re recapturing them with sequenced emails driving guests back to their carts to complete the booking process.
DISPLAY MEDIA REMARKETING
We’re leveraging our social accounts to retarget visitors who’ve been to our website. Staying in front of our travelers after they leave our website lets our brand stay top of mind, allowing us to covert directly with a higher probability.
marketing your property
The Bluewater Marketing team has proven time and time again our ability to boost occupancy and increase profit for you, our homeowners. Our specialty is maximizing your rental income and bookings year-round while giving you peace of mind knowing your property is in good hands.
MAXIMIZING OFF-SEASON RENTALS
Over the years, beach enthusiasts have visited the Crystal Coast to enjoy the beautiful weather, secluded beaches, and unbelievable fishing. We maximize our off-season occupancy, catering to potential guests by offering nightly, monthly, and annual rentals. In addition, we provide opportunities for personalized promotions, special savings and dates outside our weekly stays to give you more flexibility with your properties. We also specialize in weddings, corporate retreats, and events through our event-friendly homes.
The vacation rental industry is highly competitive, and we continuously evaluate our marketing strategies to stay ahead of the curve and the competition. For more information on how we can work together to market your investment property, please call us at (866) 231-5892.
advertise WITH BLUEWATER VACATION RENTALS
ATLANTIC BEACH OFFICE
407 Atlantic Beach Causeway 6D, Atlantic Beach, NC 28512
REAL ESTATE SALES
ATLANTIC BEACH OFFICE
407 Atlantic Beach Causeway 6F, Atlantic Beach, NC 28512