BLUEWATER MARKETING AND ADVERTISING

The vacation rental and real estate industry is highly competitive, and we are constantly evaluating our marketing strategies to stay ahead of the competition. 

MEET THE team

When you partner with Bluewater, you’re signing up for support from several teams dedicated to utilizing highly converting outlets and tactics to obtain optimal exposure and drive conversions. In addition to an absolutely stunning listing on our website, curated by our in-house Marketing team, your property will be highlighted on platforms designed to extend your property’s exposure to everywhere guests are looking and booking. We are the local experts in our market with over 75 years of combined experience, and we look forward to continuing that success with you.

It’s an honor to share the beauty of our unique coast with potential guests and homeowners. We take pride in having our homeowners receive nothing but the best from our team. With exceptional marketing strategies, we work hard to turn first-time guests into loyal guests who return year after year.

trish forant

MARKETING MANAGER

HOMETOWN:
Miami, FL.

FUN FACT: I’ve traveled to 10 countries, 20 states, and 2 U.S. territories. I’ve been blogging since the 90s. A digital marketing company once hired me based on my social media accomplishments, presence, and community – during the interview, the CMO addressed me using my social media handle!

EXPERIENCE: I’m a veteran marketing strategist specializing in digital and content marketing, working in the Marketing industry for 25+ years. I joined the Bluewater Marketing Team in 2021.

HOMETOWN:

FUN FACT: 

EXPERIENCE: 

SOCIAL MEDIA MANAGER

Photo coming soon banner
Liz Perry

Liz Perry

MARKETING PHOTOGRAPHER

HOMETOWN
Durham, NC

FUN FACT: I enjoy photographing sunsets with my drone all year long. I also think it’s special to photograph unique homes. It’s so much fun to see the transformation and results of renovations over the years.

EXPERIENCE: I joined the Bluewater Marketing Team in 2004, taking photos of Vacation Rental properties.

Expert DIGITAL STRATEGIES FOR THE HOSPITALITY INDUSTRY

In addition to our in-house marketing team, we’ve stepped up our game in this increasingly competitive industry and partnered with an expert digital marketing team to help carry out locally curated initiatives and strategies. With fresh perspectives, insider industry insights, and teams with a hyper-focus on the outlets proven to maximize your property’s potential, our marketing teams are truly dedicated to your success every step of the way. Here’s a sample of what we’ve initiated to serve you better – 

Bluewater marketing conversion optimization
Targeting Marketing for our Vacation Rental Properties
No more abandoned carts with our marketing
Marketing Vacation Rental Properties with Display Media Remarketing

CONVERSION OPTIMIZATION

The average website converts less than 1% of visitors into email subscribers. With conversion optimization, we capture passive shoppers and convert them into bookings through automated drip email marketing campaigns.

PAID SEARCH MARKETING

60% of leisure travelers use Google’s search engine to book their trips. We use paid search to drive targeted travelers to our website, continuously increasing direct bookings for you and gaining maximum exposure across the globe.

CART ABANDONMENT

On average, 72% of online shopping carts are abandoned. We’re not leaving bookings up to chance. Instead, we’re recapturing them with sequenced emails driving guests back to their carts to complete the booking process.

 

DISPLAY MEDIA REMARKETING

We’re leveraging our social accounts to retarget visitors who’ve been to our website. Staying in front of our travelers after they leave our website lets our brand stay top of mind, allowing us to covert directly with a higher probability.

Our marketing team has proven time and time again our ability to boost occupancy and increase profit for you, our homeowners. Our specialty is maximizing your rental income and bookings year-round while giving you peace of mind knowing your property is in good hands.  

MAXIMIZING OFF-SEASON RENTALS

Over the years, beach enthusiasts have visited the Crystal Coast to enjoy the beautiful weather, secluded beaches, and unbelievable fishing. We maximize our off-season occupancy, catering to potential guests by offering nightly, monthly, and annual rentals. In addition, we also provide the opportunity for special savings and dates outside our weekly stays to give you more flexibility with your properties. We also specialize in weddings, corporate retreats, and events through our event-friendly homes.

The vacation rental industry is highly competitive, and we continuously evaluate our marketing strategies to stay ahead of the curve and the competition. For more information on how we can work together to market your investment property, please call us at (866) 231-5892

advertise WITH BLUEWATER VACATION RENTALS

2022/2023 BLUEWATER BEACON

Advertise with Bluewater in the Beacon Guest Guide Magazine, our guests’ guide to the Crystal Coast

Reach over 125,000 vacationers on the Crystal Coast when you advertise with Bluewater

Vacationing guests are always looking for “local” recommendations. They are looking for the must-go places, where to eat, where to shop, what to do, and where to play. Make that connection with our vacationing guests before they arrive and while they vacation each year.

The Bluewater Beacon is the ONLY information included with each complimentary beach bag given to guests at check-in. This ensures your business the best exposure to the most guests from Swansboro to Beaufort when you advertise with Bluewater.

Space is available in full, half, or quarter page increments. Space is limited and must be reserved with a 50% deposit. 

  • Reach 125,000+ vacationers through our printed and digital magazine

  • Only publication included in our check-in beach bags

  • Premier space in our Check-In Lobbies

  • Exposure on the Bluewater website and guest portal

  • Strategically placed ads throughout the publication

  • Digital exposure to over 1 million BluewaterNC.com visitors

Cover Page Beacon 2022

2022/2023 BEACON GUEST GUIDE MEDIA KIT

Beacon Magazine Advertising Media Kit

ADVERTISE WITH BLUEWATER TO CONNECT YOUR BUSINESS WITH OUR GUESTS

Our marketing team lives locally and we are eager to connect our small town’s local businesses with the vacationers that flock here each year. Vacationing guests bring over $250 million in annual revenue to our coast. Bluewater Vacation Rentals manages over 600 vacation properties — one of the largest inventory of vacation and annual rentals on the Crystal Coast. Partner with us to get the most exposure down the coast. Let our team connect our vacationers with your local business when you advertise with Bluewater Vacation Rentals.