HOMETOWN:
Raleigh, NC
FUN FACT: In 2017, I sold almost everything I owned (except my husband and my pup), and we moved into a tiny home to start a new life, living by the ocean. I started a blog about it, which grew a community of like-minded people who also want to experience more out-of-life— experiences over things.
EXPERIENCE: I’m an experienced content creator, social media manager, marketer, and brand builder. Connecting people via marketing strategies and concepts is where I thrive!
Shannon Arner
MARKETING MANAGER
Jason Swain
CONTENT CREATOR
HOMETOWN
Swansboro, NC
FUN FACT: Back in 2020, as the world was shutting down, I was making life changes. I had hit my lowest point and highest weight of 370+ lbs. Through many ups and downs, successes and failures, I overcame the odds and lost over 140 lbs!
EXPERIENCE: I started in 2013 in our outstanding linen department as a seasonal linen associate. I learned and adapted, quickly becoming a floor supervisor, then an Office Manager. Now, I bring all that knowledge and my background in art, love for technology, and problem-solving skills to build our brand and help our wonderful guests create memories that last a lifetime.
HOMETOWN:
Newport, NC
FUN FACT: In 2021, our family expanded with double the joy! Welcoming our twin boys into the world has been an incredible blessing, filling our lives with boundless love. Seeing our daughter embrace her role as a big sister has been a heartwarming journey. Our house is always abuzz, especially on our dance nights when we groove to the rhythm of laughter and happiness!
EXPERIENCE: Unleashing the power of social media and crafting cohesive brand experiences is my true calling! As a seasoned content creator, social media manager, marketer, and brand builder, I thrive on helping brands soar to new heights. Navigating the ever-changing tides of social media marketing is my bread and butter. Let’s connect people through innovative marketing strategies and create unforgettable brand experiences together!
Leah Hunsucker
MARKETING ASSISTANT
Liz Perry
PHOTOGRAPHER
HOMETOWN
Durham, NC
FUN FACT: I enjoy photographing sunsets with my drone all year long. I also think it’s special to photograph unique homes. It’s so much fun to see the transformation and results of renovations over the years.
EXPERIENCE: I joined the Bluewater Marketing Team in 2004, taking photos of Vacation Rental properties.
CONVERSION OPTIMIZATION
The average website converts less than 1% of visitors into email subscribers. With conversion optimization, we capture passive shoppers and convert them into bookings through automated drip email marketing campaigns.
PAID SEARCH MARKETING
60% of leisure travelers use Google’s search engine to book their trips. We use paid search to drive targeted travelers to our website, continuously increasing direct bookings for you and gaining maximum exposure across the globe.
CART ABANDONMENT
On average, 72% of online shopping carts are abandoned. We’re not leaving bookings up to chance. Instead, we’re recapturing them with sequenced emails driving guests back to their carts to complete the booking process.
DISPLAY MEDIA REMARKETING
We’re leveraging our social accounts to retarget visitors who’ve been to our website. Staying in front of our travelers after they leave our website lets our brand stay top of mind, allowing us to covert directly with a higher probability.
marketing your property
The Bluewater Marketing team has proven time and time again our ability to boost occupancy and increase profit for you, our homeowners. Our specialty is maximizing your rental income and bookings year-round while giving you peace of mind knowing your property is in good hands.
MAXIMIZING OFF-SEASON RENTALS
Over the years, beach enthusiasts have visited the Crystal Coast to enjoy the beautiful weather, secluded beaches, and unbelievable fishing. We maximize our off-season occupancy, catering to potential guests by offering nightly, monthly, and annual rentals. In addition, we provide opportunities for personalized promotions, special savings and dates outside our weekly stays to give you more flexibility with your properties. We also specialize in weddings, corporate retreats, and events through our event-friendly homes.
The vacation rental industry is highly competitive, and we continuously evaluate our marketing strategies to stay ahead of the curve and the competition. For more information on how we can work together to market your investment property, please call us at (866) 231-5892.
advertise WITH BLUEWATER VACATION RENTALS
Advertising with Bluewater Vacation Rentals connects your business with our guests!
Our marketing team lives locally and we are eager to connect our small town’s local businesses with the vacationers that flock here each year. Vacationing guests bring over $250 million in annual revenue to our coast. Bluewater Vacation Rentals manages over 600 vacation properties — one of the largest inventory of vacation and annual rentals on the Crystal Coast. Partner with us to get the most exposure down the coast. Let our team connect our vacationers with your local business when you advertise with Bluewater Vacation Rentals.
Make your advertising dollars count! When you advertise in Bluewater’s 2024 Beacon Guest Guide Magazine, you’ll reach over 125,000 vacationers on the Crystal Coast. Our Beacon Guide Guide Magazine is our guests’ guide to the Crystal Coast!
When vacationers look for local recommendations, they look to us – the experts who live and play right here on our Southern Outer Banks from Swansboro to Beaufort and everywhere in between.
TOP OF MIND FOR OUR GUESTS
Before arriving, a digital copy of our Beacon Guest Guide Magazine goes out to all our guests in our pre-arrival emails. This ensures you’ll be front and center as they plan their vacation itineraries. Once guests arrive, a copy of our magazine goes into each of our complimentary guest beach bags, putting you directly in the hands of our guests. Full-page advertisers will receive a spotlight feature in our Guest Portal and promotion across social media. (See more below)
Advertising in our Beacon means you’ll be top of mind with our guests when they’re looking for things to do, places to go, and where to eat.
NEW FOR 2024
Our Beacon Guest Guide Magazine will also be available along the Crystal Coast in welcome centers and each town office in 2024!
advertiser INFORMATION
The Beacon Guest Guide Magazine is the ONLY publication included with each complimentary beach bag given to guests at check-in. This ensures your business the best exposure to the most guests from Swansboro to Beaufort when advertising with Bluewater Vacation Rentals.
THE DEADLINE FOR ADVERTISERS IS JULY 15, 2023
Space is available in full, half, or quarter-page increments. We also have limited digital options as well. Space is limited and must be reserved with a $300 deposit by July 15th, 2023. Download our Beacon Guest Guide Media Kit, select your options, sign, and return to the email address on the form.
Questions? Email our Marketing Team! Or, call our Marketing Manager, Shannon Arner at (252) 354-2323
download THE 2024 BEACON GUEST GUIDE MEDIA KIT
