BLUEWATER MARKETING AND ADVERTISING

The vacation rental and real estate industry is highly competitive, and we are constantly evaluating our marketing strategies to stay ahead of the competition.

MEET THE team

With over 30 years of experience and the continued study of current travel and real estate trends, we excel in understanding our target demographic and identifying their wants and needs. We believe that incredible things happen when a strong focus on building the brand and an endeavor to strengthen our relationship with our guests come together. For our Bluewater Marketing team, bookings are what make us tick.

We take pride in being able to share the beauty of our unique coast with potential guests and homeowners. We like to take it one step further and have our homeowners expect nothing but the best. With an exceptional marketing strategy, we work hard to turn first-time guests into loyal guests who return year after year.

trish forant

MARKETING MANAGER

HOMETOWN
Miami, FL.

FUN FACT: I love traveling! I’ve traveled to 10 countries and can’t wait to add to the growing list.

EXPERIENCE: I’ve been working in the Marketing industry for over 25 years and joined the Bluewater Marketing Team in 2021.

HOMETOWN
Wake Forest, NC.

FUN FACT: I’ve driven and tent-camped cross country from North Carolina to California exploring several state & national parks along the way.

EXPERIENCE: After graduating with my Media and Journalism degree from UNC-Chapel Hill, I joined the Bluewater Marketing Team in 2022.

Lauren Mobley

MARKETING COORDINATOR

Liz Perry

PHOTOGRAPHER

HOMETOWN
Durham, NC.

FUN FACT: I enjoy photographing sunsets with my drone all year long. I also think it’s special to photograph unique homes. It’s so much fun to see the transformation and results of renovations over the years.

EXPERIENCE: I joined the Bluewater Marketing team in 2004 taking photos of Vacation Rental properties.

Outlets:

Print advertisements in the top regional and national newspapers and magazines
Online exposure with listings and clickable banner ads
Regional television commercials and radio advertisements
Target specific email blasts
Vanity Vacation Guides filled with area professional photography
Social media strategies with Facebook, Twitter, Instagram, and LinkedIn
Local public relations and sponsorships throughout the community
National and Regional Travel Show Expos
Extended efforts to amplify Bluewater Vacation Rentals online presence and increase search engine optimization
Online bookings and real-time availability
24-hour reservation call center

Tracking:

We don’t just talk a big game, we have the metrics to prove it –

In-depth analysis of online and phone generated revenue
Unique online domains and toll-free numbers to track which outlets are bringing the most vacationers
Unique demographic capture – storing detailed guest information for more effective marketing
Online dynamic coding
Lead management by tracking phone, email, and internet booking leads

The technologies and processes embodied by Bluewater directly benefit you. We have proven time and time again to boost occupancy and increase revenue for you, our homeowners. Our marketing team specializes in maximizing your rental income by booking more guests.

Over the years, beach enthusiasts visit the Crystal Coast to enjoy the beautiful weather, secluded beaches, and unbelievable fishing. We make every effort to maximize our off-season occupancy, catering to potential guests by offering annual, nightly, and flexible partial-week rentals. We also specialize in weddings, corporate retreats, and events through our event-friendly homes.

The vacation rental industry is highly competitive, and we continuously evaluate our marketing strategies to stay ahead of the competition. For more information regarding our Bluewater Marketing Program, please call us at (866) 231-5892.

ADVERTISE WITH BLUEWATER VACATION RENTALS

2022/2023 BLUEWATER BEACON

Advertise with Bluewater in the Beacon Guest Guide Magazine, our guests’ guide to the Crystal Coast

Reach over 125,000 vacationers on the Crystal Coast when you advertise with Bluewater

Vacationing guests are always looking for “local” recommendations. They are looking for the must-go places, where to eat, where to shop, what to do, and where to play. Make that connection with our vacationing guests before they arrive and while they vacation, each year.

The Bluewater Beacon is the ONLY information included with each complimentary beach bag given to guests at check-in. This ensures your business the best exposure to the most guests from Swansboro to Beaufort when you advertise with Bluewater.

Space is available in full, half, or quarter page increments. Space is limited and must be reserved with a 50% deposit.

Reach 125,000 vacationers through our printed and digital magazine
Only publication included in our check-in beach bags
Premier space in our Check-In Lobbies
Exposure on the Bluewater website and guest portal
Strategically placed ads throughout the publication
Digital exposure to over 1 million BluewaterNC.com visitors

2022/2023 BEACON GUEST GUIDE MEDIA KIT

ADVERTISE WITH BLUEWATER TO CONNECT YOUR BUSINESS WITH OUR GUESTS

Our marketing team lives locally and we are eager to connect our small town’s local businesses with the vacationers that flock here each year. Vacationing guests bring over $250 million in annual revenue to our coast. Bluewater Vacation Rentals manages over 600 vacation properties — one of the largest inventory of vacation and annual rentals on the Crystal Coast. Partner with us to get the most exposure down the coast. Let our team connect our vacationers with your local business when you advertise with Bluewater Vacation Rentals.