trish forant
MARKETING MANAGER
HOMETOWN:
Miami, FL.
FUN FACT: I’ve traveled to 10 countries, 20 states, and 2 U.S. territories. I’ve been blogging since the 90s. A digital marketing company once hired me based on my social media accomplishments, presence, and community – during the interview, the CMO addressed me using my social media handle!
EXPERIENCE: I’m a veteran marketing strategist specializing in digital and content marketing, working in the Marketing industry for 25+ years. I joined the Bluewater Marketing Team in 2021.
HOMETOWN:
FUN FACT:
EXPERIENCE:
SOCIAL MEDIA MANAGER
Liz Perry
MARKETING PHOTOGRAPHER
HOMETOWN
Durham, NC
FUN FACT: I enjoy photographing sunsets with my drone all year long. I also think it’s special to photograph unique homes. It’s so much fun to see the transformation and results of renovations over the years.
EXPERIENCE: I joined the Bluewater Marketing Team in 2004, taking photos of Vacation Rental properties.
Expert DIGITAL STRATEGIES FOR THE HOSPITALITY INDUSTRY
In addition to our in-house marketing team, we’ve stepped up our game in this increasingly competitive industry and partnered with an expert digital marketing team to help carry out locally curated initiatives and strategies. With fresh perspectives, insider industry insights, and teams with a hyper-focus on the outlets proven to maximize your property’s potential, our marketing teams are truly dedicated to your success every step of the way. Here’s a sample of what we’ve initiated to serve you better –
CONVERSION OPTIMIZATION
The average website converts less than 1% of visitors into email subscribers. With conversion optimization, we capture passive shoppers and convert them into bookings through automated drip email marketing campaigns.
PAID SEARCH MARKETING
60% of leisure travelers use Google’s search engine to book their trips. We use paid search to drive targeted travelers to our website, continuously increasing direct bookings for you and gaining maximum exposure across the globe.
CART ABANDONMENT
On average, 72% of online shopping carts are abandoned. We’re not leaving bookings up to chance. Instead, we’re recapturing them with sequenced emails driving guests back to their carts to complete the booking process.
DISPLAY MEDIA REMARKETING
We’re leveraging our social accounts to retarget visitors who’ve been to our website. Staying in front of our travelers after they leave our website lets our brand stay top of mind, allowing us to covert directly with a higher probability.
Our marketing team has proven time and time again our ability to boost occupancy and increase profit for you, our homeowners. Our specialty is maximizing your rental income and bookings year-round while giving you peace of mind knowing your property is in good hands.
MAXIMIZING OFF-SEASON RENTALS
Over the years, beach enthusiasts have visited the Crystal Coast to enjoy the beautiful weather, secluded beaches, and unbelievable fishing. We maximize our off-season occupancy, catering to potential guests by offering nightly, monthly, and annual rentals. In addition, we also provide the opportunity for special savings and dates outside our weekly stays to give you more flexibility with your properties. We also specialize in weddings, corporate retreats, and events through our event-friendly homes.
The vacation rental industry is highly competitive, and we continuously evaluate our marketing strategies to stay ahead of the curve and the competition. For more information on how we can work together to market your investment property, please call us at (866) 231-5892.
advertise WITH BLUEWATER VACATION RENTALS
2022/2023 BLUEWATER BEACON
Advertise with Bluewater in the Beacon Guest Guide Magazine, our guests’ guide to the Crystal Coast
Reach over 125,000 vacationers on the Crystal Coast when you advertise with Bluewater
Vacationing guests are always looking for “local” recommendations. They are looking for the must-go places, where to eat, where to shop, what to do, and where to play. Make that connection with our vacationing guests before they arrive and while they vacation each year.
The Bluewater Beacon is the ONLY information included with each complimentary beach bag given to guests at check-in. This ensures your business the best exposure to the most guests from Swansboro to Beaufort when you advertise with Bluewater.
Space is available in full, half, or quarter page increments. Space is limited and must be reserved with a 50% deposit.
2022/2023 BEACON GUEST GUIDE MEDIA KIT
ADVERTISE WITH BLUEWATER TO CONNECT YOUR BUSINESS WITH OUR GUESTS
Our marketing team lives locally and we are eager to connect our small town’s local businesses with the vacationers that flock here each year. Vacationing guests bring over $250 million in annual revenue to our coast. Bluewater Vacation Rentals manages over 600 vacation properties — one of the largest inventory of vacation and annual rentals on the Crystal Coast. Partner with us to get the most exposure down the coast. Let our team connect our vacationers with your local business when you advertise with Bluewater Vacation Rentals.
