Amanda Gray

Amanda Gray

General Manager

Office: (252) 354-6103

Anne Holloway

Anne Holloway

Property Manager
Atlantic Beach Office

Office: (252) 354-1320

Nikki LaRocca

Nikki LaRocca

Property Manager
Emerald Isle Office

Office: (252) 354-8309

let us exceed your property management expectations.

We know that it can be a difficult decision when it comes to choosing a property manager for your vacation investment home. Because we understand that, here at Bluewater, we strive to help you every step of the way with over twenty five years of experience in property management on the Crystal Coast.

In 1993, we began as a property management company by managing just seven beach rentals. We’ve grown from that tiny handful to our current group of over 1,000 vacation and annual rentals. Our consistent success and dedication to excellence come together to make us the premier vacation rental company on the Crystal Coast. Our growth and expansion is a true testament to our exceptional customer service and remarkable staff. We are fully committed to continuously improving ourselves and exceeding our customers’ expectations.

your goals are our mission.

Here are a few of the ways that we achieve our goals:

  • Maximizing your rental income by booking as many nights in your home each year. We commit to this by working vigorously and generating bookings every hour of every day.
  • Developing a profitable rental rate structure for your home each year.
  • Collaborating with our marketing department to feature your home on our website through a detailed property description, exquisite property photographs, highlighting your property on an aerial map, and showcasing a complete floor plan of your home.
  • Providing our expertise and knowledge on how to enhance your home to reach its maximum profit.
  • Keeping you up to date with important information, what to expect during the different rental seasons, policy changes, and addressing any questions you may have. We offer each homeowner a personalized OwnerWeb account which allows them to access important information such as their rental calendar, guest surveys, maintenance work order requests, and owner statements along with many other important features to keep you in the loop on everything happening with your home.

we take pride in your success.

In conjunction with our innovative marketing strategy, highly trained reservation agents, and an impeccable website – we are boosting occupancy and increasing revenue for you! We review your rate structure each year and make recommendations based on current travel trends and market conditions. At our weekly Reservations and Marketing Meet-ups we track reservation patters and forecast booking trends. As a result, we set strategic plans to maximize bookings and most importantly, increase rental revenue for each of our owners. Within our goal of maximizing your rental income, we have expanded reservation hours with a 24/7 reservation call center. In addition to our call center, we highly utilize and excel in our enhanced lead management software that tracks phone and email leads to ensure a reservation. Our highly trained vacation specialists provide assistance for guests through each step of the booking process. The agents’ expertise offers detailed insights about your home, activities in the area, local knowledge, and making the guest feel like a part of our Bluewater family. We strive to make each and every vacationer a Bluewater guest for life.

In collaboration with our marketing department, we develop creative ideas in order to fill last minute vacancies. During the off-season, we offer a monthly rental program for guests that are looking for a longer stay to obtain additional revenue in the shoulder months. Above all, our property managers are on duty every day providing support to answer any questions, make suggestions, or address concerns you may have.

For a free, personalized vacation market analysis – contact our property management team today!

  • Tell us a little about your home, and what we can help you accomplish.

here’s a snapshot of what our team has achieved for our homeowners.


additional reservations

over 2019 totals

$3.28 million

additional revenue in 2018


of guests would

rent with us again

we offer start-to-finish property services – you get the total package.

don’t just take our word for it.

We want our owners to feel like family – because that’s how we would want to be treated. Here are what a few of our long-time owners have said about choosing to be part of the Bluewater family.


I have been working with Bluewater Realty since 2006 and will continue to do so moving forward!!!

-Eric G.

I am so excited we choose Bluewater Vacation Rentals and not the other Emerald Isle company. I’ve been so impressed with the promptness and professionalism I’ve received from Bluewater over the past 17 years. When we rented property from you and your competitor (Wee Blew Inn, Bel Mar East & Carolina Charm), it was Bluewater Vacation Rentals who we went back to time after time.

From the first day when we decided to choose a property management, it came down to two companies. The other company did not ask the right questions nor did they have the answers I asked. They weren’t informative on what it was I, the homeowner, needed to do to prepare my home for rental and to maximize my rental dollars. The entire Bluewater staff is AWESOME! Bluewater has been absolutely fantastic!! It’s the supporting STAFF that makes Bluewater Vacation Rentals the company to choose to manage your rental property. The staff is who makes the company great!

– Deborah George

My wife and I have owned a beach rental home in Emerald Isle, NC since 2015 and utilized Bluewater Vacation Rentals as the rental management company. Bluewater has been exceptional in terms of advertising and obtaining rental reservations for our home with the number of reservations and gross rental income increasing each year. Our home is a pet-friendly rental and Bluewater maintenance and housekeeping departments have done a superb job keeping the home in excellent condition for renters. Many of the renters have written reviews about the cleanliness and superb condition of the home.

-Arthur D.

We have been booking fall vacations on Emerald Isle for nearly 20 years. We’ve used several different rental companies but we always go back to Bluewater.

-Jeannette B.

Bluewater is friendly, professional and prompt. Ann Holloway handles our beach rental account and does an exemplary job in keeping clients notified and satisfied. This is our first year using BW and we are happy with this choice. Their property management performance and ability to make us feel like we have local support, gives us comfort in knowing our rental is in caring hands. Thank you, Bluewater!

-Maria S.

Wow!!!! I have received 4 new bookings in the past 2 weeks!!! Many thanks to you and your amazing team at Bluewater! You all take such great care of me AND my guests! I am extremely grateful for everything that you all do for me. It is a pleasure working with you all. I love that Bluewater treats me and my “little condo” just like you would treat the client with the “big ole mansion.” That’s just one of the many reasons Bluewater is so appreciated by me.

– Jean R., part of the Bluewater family since 2006

Our experience with Bluewater has been nothing but positive! Bluewater has better service, better advertising, better people, better maintenance, better standards and this makes for the BEST rentals. Extremely professional and constantly trying to improve, even though they are the best. No surprises. Can’t say enough.
– Greg and Diane B., part of the Bluewater family since 2010

I am very happy with Blue Water Property Management. You all do a great job of keeping the properties booked. You help make the properties profitable. You all have business sense.  Also, your Maintenance people do a great job. They are familiar with the properties and solve any problems the guests have. I am glad that I made the switch.
– Chet O., part of the Bluewater family since 2016

I’m very happy with how our experience has gone with Bluewater Rentals. We have been with them for a year and our rentals have all been great and exceeded expectations. They have paid attention to the details and insured all our rentals have been the best possible experience for each and every family. We have received 11 wonderful reviews on our Summer winds #338 Abbey by the Sea! We are now looking forward to the new year and already have a full month booked!

-Stephen L.

We LOVE the service that Bluewater has provided us thus far. FIRST, our Bluewater realtor, Carolyn Blackmon, was extremely knowledgeable, friendly, and detailed — from beginning to end — in helping us purchase our condo. We are now, also, with Bluewater for property management services. Nikki LaRoca has been overseeing our management services wonderfully and AJ/Atlantic Beach site is also very detailed and helpful with everything we need. I would HIGHLY recommend Bluewater!

-Jessamine M.

Bluewater has been managing Serendipity almost since their beginning when they were in a trailer (~25+years). I think that their rental management, construction projects and maintenance have been first class. Although their billing has sometimes been confusing I think that their rates have been fair and they have done a great job in resolving any customer problems which, for us, has resulted in a very high return rate.

-Bruce B.

Bluewater provides exceptional, prompt & peace of mind services as I live in California & leave all of the management details up to them. Their communication on rentals & maintenance is excellent. I have trusted Bluewater for years & will continue to.

-Catherine J.